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Letter to Walmart CEO, C. Douglas McMillan

Mr. McMillan,

I am a long-time customer of WalMart but more importantly I am supporter of America’s free enterprise system and our economic form of Capitalism, and so it was with great disappointment that I learned you were apparently one of the many participants on a call discussing – and, as I understand it, criticizing – the new voter law in the state of Georgia.

Please understand that I do not disagree with your right to hold any personal beliefs on any subject – public or private – but I do disagree with you using your position as a corporate CEO to try and intimidate customers and sway them toward your beliefs.  The implication would then be that WalMart shoppers are viewed as pariahs if some of us don’t agree with your beliefs.  This newly-minted tactic of marketing via “virtue signaling” is not appreciated in the Mueller household. 

I have never been a fan of boycotting a company as a tactic because it goes against my belief in the free enterprise system, and with enough boycotters it ultimately punishes other customers and more importantly the workers who depend on their employment of the company being boycotted.

As an aside, I can also say that I am disappointed that so many Americans – perhaps like yourself – seem to believe that voting should be “easier” – as one young woman told me during the week of November 3, 2020.  Of course I wondered why a privilege so valuable should become easier to engage in.  But isn’t that the view of many Americans? We’re all so accustomed to everything being “easy.”   To suffer the inconvenience of having to devote extra time to visit the local polling place once every two-or-four years – and stand in a line with other citizens, waiting your turn, it just isn’t worth the effort, is it?  Perhaps paying for the right to vote would make it seem more worthwhile. We do –  do we not – value what we have to pay for?  The higher the price means the more special – or valuable – the item.  What is free for us seems to hold little value for us.  But then again, people would try to conflate “buying a ticket” to vote and the old “Jim Crow” laws.   There’s little appreciation nowadays for things of real value or real importance.  What the “Black laws” of the old South did for segregation, the new laziness of the low-value voters have done to a once-democratic republic.  Today we’ll spend $100 or more on a new tattoo, $99 a year for a subscription to Netflix, or $35,000 for a Dodge Ram pick-up truck.  The only limit on our dreams is the limit on our credit cards.   An oversimplification, perhaps, but true none the less.


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